Gü chooses NFT - A recipe for success
16/07/09
NFT, the UK’s leading provider of time critical logistics solutions within the food retail and manufacturing sectors has been awarded the prestigious contract to supply the Gü Chocolate Puds chilled portfolio nationwide.
The substantial contract, which encompasses Gü Chocolate Puds and sister brand Frü Fruity Puds, will run initially for at least two years. Taking effect from 1st July, NFT’s total logistics capability will be delivering the portfolio of 39 products to all major retailers and wholesalers within the UK. NFT has also been selected as the hub for Gü chilled International logistics, which operates in 20 countries worldwide.
Gü is one of the fastest growing brands in the UK and has deservedly won highly coveted supermarket shelf space. It is estimated that every 2 seconds a Gü Chocolate pud is eaten; with this soaring demand a first-class logistics partner is vital to their success.
James McMaster, Operations Director at Gü Chocolate Puds said: “With growth of over 50% year-on-year for the last 5 years our products really do fly off the shelves! Gü is a dynamic business that needs a supplier to work as fast as we do. NFT’s ability to react to our needs, their capability to interact with retailers and a strong customer relationship management team were key factors in our motivation to award them the contract. NFT is the most suited contender in the logistics arena that ticked all our boxes.”
McMaster continues “Gü products are pure indulgence and are more than great tasting: it’s a brand with wide appeal, and a loyal following due to its prime position at the top of the chilled desserts market. Like all premium short-life chilled products, turning stock quickly and reducing wastage is critical to retain its superiority. We therefore require a highly organised, agile logistics partner and NFT fit that requirement perfectly.”
Dale Fiddy, Sales & Marketing Director for NFT adds “These are extremely exciting times for NFT and I am delighted that Gü Chocolate Puds have invited us to be an integral part of this innovative and dynamic company. I am 100% confident in our ability to develop a strategic partnership with Gü which supports their ambitious growth plans both operationally and strategically. Underpinning this will be the NFT ethos of transparent communication and performance reporting. This win reinforces our pivotal position as the intelligent link between retailers and manufacturer.”